Define your goals, coordinate your efforts and create change.
Authentic Good helps companies define or redefine social responsibility goals that align with their values and business. We build partnerships between corporations and non-profits that are mutually beneficial. We guide corporations in communicating their social responsibility goals in ways that resonate with employees and stakeholders.
From growing companies to more established businesses, Authentic Good helps
identify and create a corporate community profile that is inspired and appropriate
for your organization.
WE have experience building:
- Cause-marketing campaigns
- Non-profit partnerships
- Social mission statements
- Employee volunteer programs
- Charitable foundations
“As the first VP of Public Relations at Travelocity I contracted with Jill to help develop a community-facing profile. She educated us on CSR benchmarks and led us to develop a program focused on geography education, which helped us differentiate the company from its competitors. The progressive charitable work Travelocity piloted more than a decade ago was an innovation in the now prolific cause related marketing landscape. As more and more companies compete for recognition with their social missions and charitable work, Jill’s leadership and expertise in cause marketing is needed now more than ever.”
“My company, Tanzle, is developing a completely new communications medium, and our unique approach requires a unique business model. We hired Jill to help us understand how we might leverage philanthropic individuals and organizations within our model. Jill’s CSR knowledge and breadth of experience working with charities has helped us to understand the value and the ins and outs of developing and fostering relationships with these entities.”